Teaching
Courses
- Neuroeconomics (B3MIN1018), bachelor minor.
- Neuromarketing (BMME057), master.
- Topics in Marketing Research B (BERMASC055), research master.
Materials
Applications in consumer neuroscience: Decoding and neuroforecasting
Consumer neuroscience is an emergent field of academic research based on the foundations and principles of neuroeconomics, while maintaining a focus on real-world applications. The promise of consumer neuroscience stems from the potential of using modern neuroimaging methods to provide relevant and actionable insights into the mental processes underlying consumer and market behavior.
The Neural Basis of Morality
The interest in ethical, and especially unethical behaviour is rapidly increasing as witnessed by the many articles published in magazines and newspapers on fraud, corruption and bad CEO behaviour. To understand how people come to violate ethical and moral norms, it is important to arrive at a better understanding of how and why people come to behave in an ethical manner in the first place.